Branding / Web / Packaging
Orgullo Ajeno Tequila
Client
Orgullo Ajeno Tequila
Services
Brand Identity, Website Design & Development, Packaging Design
About the Project
Orgullo Ajeno Tequila is the first Mexican, LBGTQ+ and woman-owned tequila company. They produce high-quality, socially conscious tequila that is welcoming, inclusive, and representative of Mexican and LGBTQ+ communities and histories. The core goal for this project is to distinguish the brand’s story and identity from the oversaturated tequila market, amplify its unique sustainable and equitable practices, and develop a community that celebrates identity, quality, and empowerment for all.
Desktop Views (Homepage, Contact Page, FAQ Page)
Mobile Views (Homepage, Culture Page, Community Page)
Speaking From Experience —
“Finding the right graphic designer and brand strategist as a small business owner proved to be wildly difficult, but I am so grateful for having found Jessy as they helped make the entire process much easier. Their patience with my initial ideas, though at times vague, was crucial to the development of a cohesive brand identity for my tequila brand. Jessy not only listened to my ideas, but took the time to understand my vision, values, goals, and gave valuable input to help develop the spirit that I wanted my brand to reflect. I could not be happier with their help and hope to be able to work with them on future projects! ”
— Diana Pulido, Founder & Owner
Links
Website launching in 2025.
Credits
Typefaces — Ramo, PresicaV, Indivisible