Ánimo Games

About the Project

Ánimo Games is an independent game studio creating "thinky" puzzle experiences that transform the fear of learning into the joy of discovery, requiring a complete brand identity that would resonate with both gaming enthusiasts and educational innovators. The rebrand centered on the insight that how people feel about learning determines what they're capable of learning, establishing positioning as "The Endlessly Curious" with messaging that emphasizes courage-building over competition.

The visual identity features a distinctive isometric wordmark echoing spatial puzzle mechanics, a vibrant pastel-forward color palette balancing excitement with safety, and typography pairing playful forms with readability for an approachable yet sophisticated system. Overall, the identity establishes Ánimo Games as a category-defining studio that heals the relationship between challenge and anxiety, positioning them for growth as they expand into a broader portfolio of transformative gaming experiences.