Branding / Strategy
Plantitas Verdes
Client
Plantitas Verdes
Services
Rebrand Identity & Strategy
About the Project
Plantitas Verdes is a luxury plant design studio elevating spaces across Los Angeles and Southern California. The client sought to evolve from a boutique operation into an industry leader as a woman of color-owned business in a predominantly White industry. The rebrand focused on creating a timeless visual identity that balances sophistication with warmth, merging modern luxury with cultural influences.
Through a system of refined typography, abstract botanical forms, and a carefully curated color palette, the new identity establishes Plantitas Verdes as a high-end design studio that values artistry, belonging, and education. The project included a new brand strategy, visual identity, and a complete suite of business collateral that positions them for growth in the interior design industry.
Credits
Typefaces — Gangster Grotesk, Geist