Branding / Strategy
Acadego
Client
Acadego
Services
Brand Identity & Strategy
About the Project
Acadego is an educational technology platform designed to streamline teacher workflows and support student engagement through intuitive digital tools. They approached us needing a complete brand identity system for their upcoming platform relaunch. The challenge was creating a visual language that communicated high-level security and technical capability while remaining approachable to tech-hesitant teachers and administrators. Our work needed to differentiate Acadego from generic corporate competitors, with the goal of establishing credibility with budget-conscious school professionals seeking personal partnerships and tailored solutions.
Our Approach
We started by mapping the emotional journey of educators encountering new software, identifying key moments where visual cues could reduce friction and build user confidence. We explored how familiar classroom materials could inform a palette that felt both trustworthy and familiar, testing various combinations to achieve a balance between UI adaptability and visual warmth. Our process focused on creating a system flexible enough to support the platform's school-specific customizations while ensuring the core brand is recognizable across all implementations.
The Solution
The identity centers on a dynamic symbol of four ascending circles representing connectivity and growth. Paired with a geometric sans serif wordmark, the complete mark projects both energy and credibility. We developed color alternatives tested across digital interfaces and print applications to ensure versatility in any context. Every element reinforces the brand's commitment to efficient, impactful educational tools.
Speaking From Experience —
“I came into this process knowing that I needed a professional brand design but didn't have any ideas where to start. I was immediately at ease seeing how organized, thoughtful, and creative Rara Matter was while handling my indecision and uncertainty. They were able to channel my nebulous thoughts and feelings into a tailored strategy that perfectly expressed the brand in ways I hadn't even considered before starting the process. And with how quickly they were able to provide revisions, I was able to complete my brand design ahead of schedule, and immediately incorporate it into my next release. Choosing Rara Matter is perhaps the best business decision I've made for my company.”
— Kellen McDonnell, Founder
The Outcome
We delivered a warm, classroom-inspired brand identity that positions Acadego as the custom-fit alternative to bloated platforms. The color palette transforms stress indicators into supportive touchpoints, while the UI system provides clear hierarchy for teaching workflows. The result is a brand that feels capable and approachable, supporting software that works with educators instead of against them.
Links
Website launching in 2026.
Credits
Typefaces — Hey Wow, Be Vietnam Pro
Year
2025