Website Design / UX Design
Resilient Strategies
Client
Resilient Strategies
Services
Website Design, UX Design, Information Architecture, Brand Expansion for Web
About the Project
Resilient Strategies provides back-office infrastructure for grassroots organizations fighting for social justice, but their website wasn't effectively communicating the scope and value of their movement operations work. Working-class BIPOC-led organizations needed to understand how Resilient Strategies could support their advocacy, fundraising, and operational needs. We partnered with RS to expand their brand palette and typography system, and design a digital presence that clearly articulates their services with the goal of reflecting the collaborative, values-driven approach that defines their work with partner organizations.
Our Approach
We began by expanding their existing brand identity system for digital applications, refining color usage, establishing typography hierarchies, and creating guidelines for how their bold triangular logo elements could frame content and guide users through pages. With these visual foundations in place, we mapped out a streamlined information architecture that transformed complex operational services into clear, accessible pathways for different audience segments. Our strategy focused on making their work feel both trustworthy and welcoming, pairing real images of organizing in action with clear visual structure that reflects how RS actually shows up for their partners.
The Solution
The website design uses RS's bold brand colors strategically, with diagonal elements from their logo creating dynamic section breaks. We organized their services into clear categories with accordion-style listings that let organizations quickly scan offerings. Featured photography of community organizing work anchors each section, while partner testimonials and case studies demonstrate how RS's infrastructure actually functions in practice.
Speaking From Experience —
“Jessy is an incredible UX visionary. They are organized, kept our project on track, and were able to build us a website that matched our aesthetics and story, keeping our roles and responsibilities clear and timelines relevant along the way.”
— Alizarin Menninga-Fong, Partnerships Director
The Outcome
The new website and expanded visual identity help Resilient Strategies show up as the behind-the-scenes support that movements need to thrive. Organizations exploring partnership can quickly assess how RS's multi-entity structure serves their work, while on-the-ground visuals and partner voices prove RS understands the day-to-day realities of organizing. Whether you're a grassroots leader weighing options or a funder evaluating impact, the site clearly communicates how RS builds capacity that lasts.
Credits
Typefaces — Interstate, Archivo